Quality Checks
Barterian Editorial performs 58 checks on each job to ensure maximum accuracy and effectiveness of your message.
- Page/Layout (12 checks):
- Overall appearance
- Balanced columns
- Running heads
- Numbering/pagination
- Widows/orphans (words and lines)
- Alignment, spacing, leading, indentation
- Line breaks
- Tabs
- Paragraph format
- Proper size
- Proper colors
- Bleeds/no bleeds
- Text (11 checks):
- Compare first-page proof/layout word-for-word against draft (if one exists)/go-by/backup information to verify that the copy is complete – i.e., that it is an accurate reproduction of the intended original
- Spelling/grammar/punctuation
- Conforms to client’s editorial guidelines, lexicon, etc.
- Embedded page numbers (references to other pages within document) are correct
- Correct referencing (such as “see above,” “next page,” “left” or “right,” etc.)
- Correct/proper logo usage
- Heads/subheads (correct font/size, topic, continueds, spacing, etc.)
- Footnotes (formatting and content)
- Cross-reference table of contents/index (make sure section names and page numbers agree with actual headings on pages)
- Photo captions (make sure photo is what caption describes, number of names matches number of people in photo, male/female names coincide with male/female images in photo, period at end of caption vs. no period, etc.)
- Table figures/numbers are same as figures/numbers in copy
- “Danger zones” (9 checks):
- Watermarked copy
- Tabs
- Covers/cover pages
- Titles
- Spines
- Video sleeves
- Posters
- Client name/vehicle name
- Text in art
- Forms (5 checks):
- Verify rules are extended far enough; are not overextended
- Check alignment of “fill in the blank” lines with corresponding information
- Verify correct line weights are used and are consistent
- Verify revision date is current (if applicable)
- Alignment of ALL rules on a form must be checked each time document is returned for review
- Verification (6 checks):
- Calendar dates
- Math
- Phone/fax numbers
- Proper nouns
- Websites/URLs
- Trademarks
- Consistency (15 checks):
- Bolding
- Italics
- Hyphens, em- and en-dashes
- Capitalization
- Ellipses
- Spacing before and after subheads, between paragraphs, etc.
- Fonts (type and size)
- Terminology
- Bullets
- Hyphenation
- Inch marks vs. smart quotes
- Date/year
- Topic maps match page heads/subheads/footers
- Chart/table info. matches running copy
- Margins (left vs. right, full justification vs. left, right, or centered)
